Privacy policy

What we collect

The launch signup form collects your email address, your ZIP code and your confirmation that you are 21 or older. The wholesale inquiry form collects your name, email address, company, location, area of interest and message. Both forms also record the page the form was sent from and the time it was sent.

How we use it

We use signup details only to send launch updates, and inquiry details only to reply to your inquiry. We do not sell or rent your details.

Where it is stored

Form submissions are stored in The Usual’s content system, hosted by Sanity. Your IP address is used briefly, in memory, to limit repeat submissions. It is not stored.

Your choices

To see, correct or delete the details you sent us, use the contact form and write “Privacy request” in your message.

Who we are

The Usual is a brand of Nano Distillery Labs, Atlanta, GA, USA.

Effective date: November 3, 2026.