01 / FORMULATION NOTES
The anatomy of a formulation.
A drink is a composition. Its label should make that composition easy to understand.
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Notes on
the considered.
Ingredients, formulation, and the details that give a collection its character.
02 / FORMAT & PERSPECTIVE
Small format. Full formulation.
Considered formats give each composition the same attention, at the scale each service needs.
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03 / DESIGN PRINCIPLES
A shared language.
A coherent collection begins with a repeatable system, then leaves room for individual character.
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